Website Design

Frequently asked questions (FAQ)

Question: What do you understand from word "website" or, "web site"?

Answer: The web site is a set of related html pages located under a single domain name, which can be viewed on your browser. Where the term web stands for World wide web, i.e., internet and site implies a geographical place, which means a place on the internet represented by a unique domain name. The most Simple analogy could be housed with an address, where the address is a domain name and house is the place where web page resides.

Question: What do you understand from word "webpage" or, "web page"?

Answer: The web page is a document file mostly written in a combination of HTML (Hyper Text Markup Language), CSS and Javascript language, which any browser will Understand and render your screen as per the document.

Question: What are the Web Pages Every Small Business Website Should Have?

Answer: Every Small Business Website Should Have these web pages given below:

1). Home - Here on this page you can provide a summary of who you are and what you offer. You must make your home page content interesting and engaging, because it needs to grab your visitors’ attention in the first few seconds they are on the page.

Content: A brief explanation of who you are and what you do, a short description or bulleted list of your products and services, and maybe a brief explanation on how your products and services will benefit the visitor.

2). About - Here on this page you can provide an overview of the history of your business and educate your visitor about how you are different from your competitors.

Content: An overview about the business including the history of the business, information about the business officers, if your a solopreneur a bio and photo, any awards or special recognition you have received, and your unique points of differentiation.

3). Services - Here on this page you can provide information about all of the services you offer. Start the page with a brief overview or summary of your services and then list them below. If you have a large number of services or a lot of information about each service, you may want to think about separating them into categories and including a link to a landing page to learn more about an individual service.

Content: A summary of services offered, a list of services with brief descriptions, links to learn more about specific services (optional), the benefits the visitor will receive from the service, and how your services are different from the competitors’ services.

4). Products - Here on this page you can provide information about all of the products you offer. Start the page with a brief overview or summary of your products and then list them below. If you have a large number of products or a lot of information about each product, you may want to think about separating them into categories and including a link to a landing page to learn more about an individual product.

Content: A summary of products offered, a list of products with brief descriptions, links to learn more about specific products (optional), the benefits the visitor will receive from the products, the product features, and how your products are different from the competitors’ products.

5). Frequently asked questions (FAQ) - Here on this page you can answer questions that your prospects and customers ask you over and over again, with the idea that the FAQ on the website will serve your visitors better and cut down on the questions you receive. Always pose the questions in a positive fashion and, while you must always answer the questions honestly, you also want to make sure you keep them interested. Your answers should help persuade the visitor to take the next step or action to hire you or purchase your product.

Content: Questions you are asked repeatedly, questions that always come up when speaking with prospects, questions that address (and solve) possible objections your prospects have, questions that can help remove any barriers or perceptions prospects may have.

6). Testimonials - Here on this page you can show your visitors that you are awesome. Testimonials, especially ones that also include a photo and contact info or web address help enhance your credibility, trustworthiness, and your dependability. Testimonials show your prospects that other people have hired your or bought your product and had success and it encourages them to do the same.

Content: A short sentence or two about the page or an introduction, testimonials with photos and contact info or web addresses, headlines for each testimonial.

7). Contact - Here on this page you can provide your site visitors all of the different ways they can get in touch with you. This page is in no way optional. I recommend you also have your contact email and phone number in the footer on every page of your website.

Content: Mailing address, phone number, fax number, email address, social media profile web addresses such as your Facebook, Twitter, and LinkedIn profiles, directions if you have a bricks and mortar location, hours of operation, and the best way to reach you. I also recommend a contact form the visitor can fill out to reach you.

8). Privacy Policy - Here on this page you can let your site visitors know that their information is safe with you … or if it isn’t! This is the page where you need to outline how any information you collect will be used and if it will be shared or not. Your privacy policy must be strictly adhered to.

Content: A list of the information you collect, how the information you collect is used, how they can request a copy of the information you have about them, whether or not your information will be shared and if so, with who, and the policies you have to protect your business and your site visitors, prospects, and customers.

9). Newsroom - This your opportunity to speak to the media and the one place it is okay to brag a bit about how cool you are! Your newsroom is where you can post links to news articles that feature you or your business and press releases about your accomplishments and your business accomplishments.

Content: How the media can reach you, how you can help the media, links to download your head shot(s), short, medium, and long versions of your bio, a list of and links to news articles, and a list of and links to press releases.

10). Portfolio - If you create something, Here on this page you can show it off to the world! Typically a must have page for designers, copywriters, photographers, artists, builders, etc., the portfolio page is where you get to show off your work in any way you want and show your visitors what you can do.

Content: Samples of your work! Try to show a diverse range of samples because variety will provide more opportunities for your site visitors to connect with a piece of your work.

Question: What are the checklist for good website?

Answer: Below is list of checklist for a good website:
1). Look Professional - Sloppy, plain or homemade-looking websites are a visitor turnoff.

2). Have a Private Domain Name - Even if you’re using a WordPress.com, investing the few dollars a month in a web host and domain name tells visitors you’re serious about your company—and makes you more trustworthy..

3). Be Secure - If you accept online credit card payments for products or services, your site must comply with the requirements of the Payment Card Industry Security Standards Council (PCI DSS).

4). Have a Memorable Domain Name - Make your private domain name something easy to remember. Preferably the name of your business.

5). Contain Your Business Name in Text - Search engines can’t index words from your logo image. Make sure your company is findable.

6). Contain Your Business Address in Text - Once again—no text, no search indexing. Local search results are more important than ever, so your address should be prominent.

7). Have Your Company Phone Number in Click-to-Call Format - With so many people looking up businesses on smartphones, offering a one-touch way to contact you will bring you more customers.

8). Make Contact Info Easy to Find - Search engines aren’t the only ones that need easy access to your contact information. Make sure visitors can get in touch with you quickly and conveniently.

9). Tell Visitors What You Do at a Glance - Through images, succinct descriptions or both, visitors to your site should be able to figure out right away what your company does.

10). Highlight Your USP - Your unique selling point (USP) lets visitors know why they should stick around and do business with you, instead of click back to the search results. What makes you stand out from the competition?

11). Show Off Customer Testimonials - The best way to tell people how great your company is is through someone else’s words.

12). Invite Visitor Feedback - You can learn more about what’s working and what isn’t on your website—and get more testimonials—by having a feedback form for visitors.

13). Speak to Your Visitors—Not Your Ego - Your website content should focus on how you can benefit your customers, instead of how awesome you are.

14). Offer Fresh Content - Keeping your site updated makes both visitors and search engines happy. An integrated small business blog is a great way to do this.

15). Contain Keywords - Natural SEO (search engine optimization) strategies are essential in getting new visitors to your website. Make sure you understand Google’s Panda and Penguin updates for the best effectiveness.

16). Make it Personal - You don’t have to share your favorite colors or foods, but including the names and bios of business owners and staff on your website gives things a personal touch.

17). Link to Other Websites - Outbound links can help improve search engine results and make you look like a valuable resource.

18). Have Other Websites Link to Yours - Inbound links carry even more search engine juice.

19). Make Checkout Easy - The more steps customers have to go through to buy something from your website, the more often they’ll abandon their carts. Don’t make them jump through hoops for an online purchase.

20). Connect with Social Media - Place social sharing buttons prominently on your website for increased reach.

Question: What you should not do on your website?

Answer: 1). Have a Lot of Bells and Whistles - Like every widget and form you can find stuffed onto your home page. Clean and to the point works much better.

2). Use Flash Animation, Moving Text, Fancy Cursors or Music - These things are unnecessary, annoying to most visitors and slow down your loading time.

3). Post Images Without ALT Tags or Text Captions - Because search engines can’t read images and descriptive text helps to increase your rankings.

4). Have Dead Links - Ones that lead nowhere or to an error page. Check your links frequently to make sure they still work.

5). List All Your Products and Services - Don’t do this in one long, continuous scroll. Break things up naturally and use smart navigation to help visitors find what they need.